Google Universal Analytics replaced with Google Analytics 4 (G4)

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A new era in Analytics
Make sure you switch over!

Websites with Universal Analytics properties have stopped collecting data.
Only GA4 properties will collect data from now on, so your website must be set up with G4 to track website traffic.

If you already have Universal Analytics Google will have automatically created a GA4 property for you, based on the settings in your Universal Analytics property.

Despite this, it is worth logging into your Google Analytics account and checking that it is set up as you want.

We recommend checking out Google's introduction to Analytics 4.

If your website is running on WordPress then we also recommend that you use RankMath as your SEO plugin. It has a great user-friendly setup and allows easy integration with Google Analytics.

Avoid this message! Websites that have not switched may show this message up if you have Page Analytics extension for Chrome.

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If you would like a hand switching to G4?

We would be happy to help you make the switch and configure your Google Analytics account for you, get in touch and we can help you.

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Duncan Michael-MacGregor

Duncan is an experienced Project Manager with over 17 years of experience in Web and UX design. Duncan is also a professional consultant for businesses looking to achieve results online and provides mentoring to business owners.