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Google Universal Analytics replaced with Google Analytics 4 (G4)

By Duncan Michael-MacGregor / 18/08/2023 / Comments Off on Google Universal Analytics replaced with Google Analytics 4 (G4)

A new era in Analytics Make sure you switch over! Websites with Universal Analytics properties have stopped collecting data. Only GA4 properties will collect data from now on, so your website must be set up with G4 to track website traffic. If you already have Universal Analytics Google will have automatically created a GA4 property…

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