How to track your emails like a pro

Take the guesswork out of your emails

As a business, you spend a lot of time sending out emails, without knowing if they are even being read.

It can be frustrating when you send out a well-written email not knowing if it was missed on the other end.

To avoid that one of the best tools that we use is email tracking from Hubspot. It is also one of those rare tools that does the job and has a functional free plan.

Understanding Email Tracking:

In the dynamic world of business, effective communication is the cornerstone of success. Email tracking is a game-changing technology that offers valuable insights into recipient interactions with your emails. With your entrepreneurial mindset, you understand that it's not just about sending emails but about gauging the impact they have on your target audience. Email tracking empowers you to monitor crucial metrics, such as email opens, link clicks, and engagement times.

Benefits of Email Tracking for Business Owners:

1. Strategic Follow-ups: As a savvy business owner, you appreciate the art of timing. Email tracking enables you to know exactly when a prospect engages with your email, allowing you to follow up at the perfect moment and increase the likelihood of conversion.

2. Personalized Engagement: Email tracking data can be leveraged to create personalized messages based on recipient behaviour, fostering stronger connections and trust.

3. Informed Decision-Making: Your commitment to data-driven strategies aligns well with email tracking capabilities. By analyzing metrics like open rates and click-through rates, you can refine your sales approach and optimize content to resonate with your audience.

4. Enhanced Customer Relationships: Building lasting customer relationships is paramount. Email tracking provides insights into recipient interest levels, helping you tailor communication to meet their needs and preferences effectively.

Selecting the Right Email Tracking Tool

Given your web design background, you understand the value of user-friendly interfaces and seamless experiences. When choosing an email tracking tool for your business, consider factors like ease of integration, real-time tracking, and robust analytics.

HubSpot's Email Tracking Solution:

HubSpot is renowned for its user-centric approach, making it an ideal fit for your endeavours.

1. Real-time Notifications: HubSpot's email tracking feature ensures you're instantly alerted when a recipient engages with your email. This real-time insight empowers you to respond promptly and effectively.

2. Comprehensive Analytics: The platform offers detailed analytics on key metrics, presented in intuitive dashboards. These visuals make it simple for you to grasp essential data and make informed decisions.

3. Seamless Integration: HubSpot seamlessly integrates with other tools you might be using in your business operations. This cohesive approach streamlines your sales efforts and communication strategies.

Please note that we are not affiliated with HubSpot.
This recommendation is based purely on our own experience of using this service for 8+ years.
No sales pitch here, just sharing good info!


As a business owner incorporating email tracking into your sales strategy can be a transformative decision. Email tracking not only provides insights into customer/client behaviour but also equips you to craft personalized, impactful communication.

HubSpot's email tracking solution, tailored to user experience, aligns perfectly with your goal for optimized sales processes and lasting customer connections.

Remember, your business prowess combined with innovative technologies like email tracking can propel your ventures to new heights. Embrace the power of email tracking and witness the evolution of your business sales into a realm of personalized engagement and strategic success.

We are here for you if you need help setting this up

We would be happy to help you add this to your workflow. It's a smooth setup but will require a small amount of technical know-how.

Duncan Michael-MacGregor

Duncan is an experienced Project Manager with over 17 years of experience in Web and UX design. Duncan is also a professional consultant for businesses looking to achieve results online and provides mentoring to business owners.