Newsletters & Email Notifications
The common misconception is that email newsletters are a time consuming commitment that "nobody reads anyway". The truth is quite the opposite, as long as you go about it the right way.
With a little help & the right tools, Newsletters CAN be easy!
We provide a managed newsletter service that allows you to contact your customers/clients monthly, weekly or ad hoc notifications for when you have something to say/promote.
Creating a managed emailing service, we create newsletters and notifications that use your mailing list.
In combination to this we can also embed subscription forms to get new signups to your mailing lists.
The 3 golden rules for a good email mailings are:
- Contacting the right people
- Providing good & relevant information that has value to the recipients
- Sending at the right times, e.g. weekly, monthly or sporadically
We can help you establish these three things and from there create marketing plan and schedule for your newsletter or notification.
Using our fully managed newsletter service will allow you to take advantage of newsletter and notifications that are sent out using your existing or new email list.
In combination to this, to help you grow your list of subscribers, we can embed subscription forms into your website that link automatically to your email contact lists.
Newsletter vs Notification
Newsletters are emails that are sent out on a regular/semi regular basis that contains a collection of information in a news based format. These are great if you need to send out regular information to your customer base. However like all publications, they rely on fresh and interesting content to maintain a readship.
Notifications are emails that are sent out when there is something specific you wish to communicate to your customers. For example, if you were running a sale for your online shop or if you had a new product or service you wished to promote.
Professional Email Designs
Using our expertise in design, we can create newsletter templates that you can use everytime you wish to make a new mailing. This allows you to send out professional looking newsletters and notifications that are more likely to be read and to read well on multiple devices like smartphones and tablets.
Mailchimp = Marketing Like A Pro
We use Mailchimp for send out out mailings, they are considered one of the best in the industry and with good reason. Their service allows you to send out emails to hundreds or thousands of people, then track how many of those emails reached their destination, how many were opened, what links in the email were clicked and many more options.
If you have got 2,000 or fewer subscribers across all lists in your account, you can send up to 12,000 emails per month for free. Even if your needs exceed this, their pricing is very fair and you can pay as you go or monthly.
An often underused aspect of online marketing is the effective use of Social Media networks. As such we have created a packaged that gets your business better exposure and engagement.
For example, yo help promote your business on Instagram we will setup your new business account (or convert existing), this entitles the following:
- Profile picture creation
- Carefully worded biography with link to website
- Upload of your first 6 images, along with image editing
- Writing image descriptions the describe and engage users
- Research of the most effective and popular hashtags for the chosen images
To help promote your business on Instagram we will setup your new business account (or convert existing), this entitles the following:
- Profile picture
- Carefully worded biography with link to website
- Upload of your first 6 images, along with image editing, writing of their descriptions and appropriate hashtags.
Facebook pages have come on leaps and bounds in recent years and often the new features and layout is underused by many businesses. To give your Facebook page polish and increased interested we provide the following improvements:
- Profile picture (generally the businesses logo)
- Page header image (this includes promotional text and branding to give the page a more individual look)
- Call to action button changed to link to website contact page or preferred method of contact e.g. Facebook messenger.
- Biography text review (reworded to better appeal to the targeted audience)
- About text and image
- Contact details check and modification if needed
- Adding services (up to 4) in the service widget
Twitter is the place for realtime news, discussion and information. Things break on Twitter before every other social media site. It's a powerful networking tool and can also be used to allow a controlled dialogue between you and your customers.
With this in mind it pays to have an attractive Twitter profile page that matches your businesses branding, first impressions count online. We provide the following for you:
- Profile picture (Like Instagram Twitter has a circle avatar, we can create a circle shaped profile picture so that it fits perfectly)
Page header image
- Location information and website address check
- Colours changed/modified to match your businesses branding.